Superstition Harley-Davidson

Superstition Harley-Davidson

About Superstition Harley-Davidson®

History of Superstition Harley-Davidson®

Superstition Harley-Davidson®, located at 2910 W. Apache Trail in Apache Junction, is a 50,000+ square-foot state-of-the-art facility. Superstition Harley-Davidson® visually conveys a modern southwestern mining theme with a 50-foot plus peak in the building, setting a precedent for height in the city of Apache Junction.

The Superstition Harley-Davidson® team realizes that customer satisfaction is a top priority when running a successful business. We spell out our commitment to you in the spirit of the Superstition Harley-Davidson® mission statement:

  • Vision Statement: Transform our customers' dreams and expectations into a reality.
  • Mission Statement: Superstition Harley-Davidson® is committed to passionately promoting the Harley-Davidson® lifestyle through dedication, integrity, and teamwork.
  • Business Philosophy: To stimulate the rate of business through reputation, consistency, and community awareness.


  • Family - We are dedicated to building bonds that last a lifetime.
  • Integrity - We are honest to ourselves and others. We believe in "doing the right thing."
  • Recognition - We recognize our employees and customers are our business without either our culture would not exist. Their importance is at the root of every decision.
  • Communication - We communicate clearly what we hope to accomplish and how we hope to reach our goals.
  • Competence - We know our best investment is in our team. By properly educating them on our product and culture we can build a stronger opportunity for the future.
  • Passion - Motorcycling is more than a hobby, it is a lifestyle. We have fun at what we do and always strive to improve.

This is why Superstition Harley-Davidson® sells Harley-Davidson® motorcycles, parts and accessories, MotorClothes® apparel, and collectibles. Superstition Harley-Davidson® is a destination that strives to provide a unique, customer-focused experience which encompasses all aspects of motorcycling. A full-line dealership in the East Valley offering:


Superstition Harley-Davidson® is proud to provide an outstanding sales department and carry both new and pre-owned Harley-Davidson® motorcycles. We also offer Harley-Davidson® Extended Service Plans, genuine parts & accessories, and professional installation by our service department. Come to our warm, friendly showroom and enjoy the Superstition Harley-Davidson® experience today!


Superstition Harley-Davidson® service department offers our customers the very best in quality service and repair. Our facilities encompass a full range of tooling and equipment to handle all your service needs. We strive for quick turn around time, tempered by our commitment to producing the highest quality work. Convenient hours and a fully staffed shop allow us to do most routine maintenance or minor repairs while you wait.

Parts and Accessories

Superstition Harley-Davidson® features genuine Harley-Davidson® parts and accessories. With over 40 years of combined experience, our staff has the knowledge to answer your fitment questions. Deck out your bike and keep it roaring, with help from the friendly staff at Superstition Harley-Davidson®.

MotorClothes® Merchandise & Collectibles

Superstition Harley-Davidson® has the finest selection of leathers, jackets, pants, boots, chaps, vests, gloves, and hats to be found in the Phoenix metro area. Try on some leathers and slip in the saddle of a new Harley-Davidson® motorcycle. You will love the way you look and feel.

Superstition Harley-Davidson